Full-Stack Marketing & Communications Leader

Complex technology,
turned into brands —
and the systems that
launch them.

Fifteen-plus years as a full-stack marketer — across premium consumer electronics, cinema, electric mobility, and robotics-adjacent frontier tech.

San Francisco Bay Area Product Launch → Demand Gen Startup → Fortune 500
Start a conversation ↗ See the work
Approach

I build the system, not just the message.

Positioning

I build the whole marketing engine — strategy, launch, and the operations that scale it — turning advanced engineering into demand.

What I do

Launch products and build the system behind them: brand, demand generation, content, lifecycle, and the operations that tie it all together.

Where I've done it

From early-stage startups finding their first voice to Fortune 500 programs spanning fourteen countries.

Selected experience

Experience.

01
Sep 2025 — Present Fremont, CA

Head of Sales & Marketing

Pebble Mobility

Built and led Pebble's entire go-to-market function for a 100% electric RV trailer — establishing the customer acquisition engine, sales organization, and brand communications from the ground up, and translating advanced EV and automotive technology into accessible narratives for both established RV owners and lifestyle-driven, tech-forward segments.

  • Led market segmentation and customer research to expand reach beyond traditional RV buyers — including positioning the trailer as an electric ADU and off-grid power solution to activate segments historically off-limits to the category.
  • Designed and executed integrated, multi-channel customer acquisition across paid and organic social, agency-run digital advertising, lifecycle email, direct mail, and experiential events — consolidating cross-channel performance into a single view to guide spend.
  • Built the sales organization from scratch — playbook, demo and discovery scripts, competitive battlecards vs. Airstream and Lightship, rep comp plans, and a centralized knowledgebase — to convert the preorder backlog into closed sales.
  • Stood up the GTM tech stack and revenue operations (NetSuite, HubSpot, Stripe, MailChimp, RingCentral) — standardizing lead capture, pipeline management, opportunity routing, win/loss tracking, and KPI and forecasting dashboards as a single source of truth.
  • Diagnosed funnel drop-off using KPI dashboards, call-recording analysis, and AI-assisted review, then tightened the sales process to improve close rate and pipeline velocity.
  • Designed the end-to-end customer journey and owned the website conversion experience — configurator, build-and-price, and financing pages, lead-capture forms, and a new conversion layer — while launching Founders concierge, a Discord owner community, and brand-ambassador, referral, and voice-of-customer programs.
  • Planned and executed national field-marketing and trade-show presence (Electrify Expo, Basecamp, regional events) — owning budgets, on-site demo strategy, and post-event follow-up of 75+ high-intent leads, partnering with product and engineering to surface technical innovations as market-ready stories.
02
Mar 2023 — Aug 2025 Mead, CO

Head of Marketing

Wanderbox

Built and led full-funnel marketing and communications for a premium off-road RV startup — establishing brand voice, digital presence, and demand generation from scratch.

  • Developed the brand strategy — creative identity, tone and voice, and messaging — to position Wanderbox as a category leader in premium overlanding.
  • Launched a lead-generation engine via HubSpot and Facebook Leads, growing a qualified database to 3,000+ leads within six months.
  • Designed the workflow for social content creation and channel management across key platforms, driving consistent brand storytelling.
  • Formulated event and tradeshow strategy to deepen customer engagement and expand reach at key industry events.
  • Redesigned the company website — new architecture, brand identity, creative, and messaging — and owned the marketing budget with full ROI accountability.
03
Apr 2006 — Apr 2022 San Francisco, CA 16 years

Director of Product Marketing

Dolby Laboratories · Dolby Cinema

Championed the Dolby Cinema branded-theater program worldwide — a premium, technology-enabled B2B2C initiative speaking to engineers, studio executives, and consumers at once.

  • Led the global launch of 275 Dolby Cinema locations across 14 countries, lifting business-group revenue 33%.
  • Owned a $15M annual marketing budget and all external agency relationships across disciplines and geographies.
  • Produced press releases, creative briefs, and content for 400+ film releases via digital, social, and partner campaigns.
  • Guided sales-enablement communications — technical presentations, white papers, product guides, and briefs for multiple customer personas.
  • Built and led cross-functional global teams spanning PR, integrated marketing, sales, engineering, and finance.
Senior Product Marketing Manager 2013 — 2016

Founding team member of Dolby Cinema — from incubation through launch across the US, China, Spain, and the Netherlands, achieving 100% of site forecast on initial deployment. Created technical and design specs, owned product management, onboarded vendors, and co-developed the business plan.

Senior Manager, Brand Strategy 2006 — 2013

Led the rebrand of Dolby's global product portfolio — research, positioning, naming, and identity — raising unaided brand awareness 10% across 20+ consumer and competitive research projects, and developing global brand guidelines adopted company-wide.

Prior roles

Before that.

THX Ltd.
Director, Marketing · formerly Lucasfilm

Led marketing for post-production certification and licensing programs; launched digital and theatrical products.

Palette Communications
Managing Partner

Advised startups on branding and go-to-market strategy across early-stage technology categories.

Coresma, Inc.
Director, Worldwide Marketing

Oversaw global marketing for communications-technology products from positioning through launch.

Core competencies

The full stack.

Brand & Narrative

Brand Strategy & Development Positioning & Messaging Naming & Identity Technical & Mainstream Content

Demand & Growth

Demand Generation CRM & Pipeline · HubSpot · NetSuite Lifecycle & Funnel Revenue Ops & Forecasting Budget Ownership & ROI

Launch & Comms

Product Launches Press Releases PR & Agency Management Event & Tradeshow Execution Social — LinkedIn · X · YouTube

Leadership Context

Cross-Functional Collaboration Early-Stage Startup Fortune 500 Global Teams
Education B.S., Marketing — San José State University

Let's build the
next launch.

Open to senior marketing & communications leadership roles — and always happy to meet good people. Let's connect on LinkedIn.

Connect on LinkedIn ↗